> ## Documentation Index
> Fetch the complete documentation index at: https://speakeasy-20cf8bdf.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

> Dub is the link management platform for modern marketing teams.

<Frame>
  <img className="rounded-lg border border-gray-100" src="https://mintcdn.com/speakeasy-20cf8bdf/-Y0j4C06SQOILvRL/images/thumbnail.jpg?fit=max&auto=format&n=-Y0j4C06SQOILvRL&q=85&s=036b4b7fa5075ad26dcce1eb9b018823" alt="Dub Thumbnail" width="1200" height="630" data-path="images/thumbnail.jpg" />
</Frame>

Our mission is to reimagine the role of links – one of the most foundational pieces of the web – from being a simple **"resource locator"** (URL) to a full **attribution engine** – visualizing the user journey from the first click to the final conversion event.

## Features

Here are some of the features that Dub offers:

<AccordionGroup>
  <Accordion title="Advanced Analytics" icon="chart-line">
    Dub provides powerful analytics for your links, including geolocation,
    device, browser, and referrer information. [Learn
    more](https://dub.co/help/article/dub-analytics)
  </Accordion>

  <Accordion title="Branded Links" icon="link">
    Dub offers free custom domains on all plans for you to create branded links
    that stand out. [Learn more](https://dub.co/features/branded-links)
  </Accordion>

  <Accordion title="QR Codes" icon="qrcode">
    QR codes and short links are like peas in a pod. Dub offers free QR codes
    for every short link you create – both via our dashboard and
    [programmatically](/api-reference/endpoint/retrieve-a-qr-code). [Learn
    more](https://dub.co/features/qr-codes)
  </Accordion>

  <Accordion title="Personalization" icon="user">
    Customize your link's behavior with [device
    targeting](https://dub.co/help/article/device-targeting), [geo
    targeting](https://dub.co/help/article/geo-targeting), [link
    expiration](https://dub.co/help/article/link-expiration), [link
    cloaking](https://dub.co/help/article/link-cloaking), and more. [Learn
    more](https://dub.co/features/personalization)
  </Accordion>

  <Accordion title="Team Collaboration" icon="users">
    Invite your teammates to collaborate on your links. For enterprises, Dub
    offers [SAML SSO](https://dub.co/help/category/saml-sso) for better
    security. [Learn more](https://dub.co/features/collaboration)
  </Accordion>
</AccordionGroup>

## Getting Started

To get started with Dub, you can do any of the following:

<CardGroup cols={2}>
  <Card title="Dub Conversions Quickstart" icon="arrow-progress" href="/conversions/quickstart">
    Follow our quickstart guide to get started with Dub Conversions
  </Card>

  <Card title="Try our API" icon="code" href="/api-reference/introduction">
    Learn how to use Dub's API to create and manage links programmatically
  </Card>

  <Card title="Self-host Dub" icon="building" href="/self-hosting">
    Learn how to self-host Dub for greater control and privacy
  </Card>

  <Card title="Integrate with Dub" icon="circle-nodes" href="/integrations">
    Learn how to integrate Dub with your favorite tools
  </Card>
</CardGroup>